News

How you use visual communications in your marketing is a strong indicator of your brand and how you plan to position yourself. Compared to traditional imagery and stock-photos, animation and 3D models, in particular, are a more effective way to provide customer engagement and increase brand awareness. Plain content, without any images or illustrations, won’t get you far as a digital marketer. Did you know that 81% of people only skim the content they read...

Here at CGTrader, we know that our 3D models are commissioned, downloaded and purchased for dozens of different uses – everything from games and animation to e-Commerce and driving simulators. Naturally, each product/technology scenario leverages its own hardware paradigm. Until now, this branch has been a challenge for Augmented Reality application developers because native AR was only available for iOS. Apple’s AR Quick Look, which launched with iOS 12 at the end of last year,...

Just a few weeks ago, CGTrader hit another milestone in 3D content. The 800,000 th 3D model was uploaded to the CGTrader Marketplace. It was uploaded by Luis Lahuerta from 3D Everything, Spain. Luis’ landmark 3D model is a baby’s room which he created over the course of 10 days, including all the models in the scene. The models were created in 3D Studio Max and exported to FBX, enabling use in all other 3D...

Another visionary retailer is arming its e-Commerce site with CGTrader ARsenal. German outdoor furniture company Garten-und-Freizeit.de is now using the new complete, pay as you go solution to create interactive Augmented Reality customer experiences expected to increase customer engagement, improve online sales conversion and help differentiate its brand. “Garten und Freizeit’s products have a strong visual and emotional appeal,” said Juergen Schuster, founder and CEO, Garten-und-Freizeit.de. “In the past, we have explored different options for...

Coinciding with Israel’s 71 st Independence Day and the 2019 EuroVision Song Contest, (which was hosted in Israel) is a phenomenally-composed, 3D SodaStream TV commercial, reflecting the home beverage carbonation company’s global reach and local pride. Behind the commercial’s awesome animation is the talented, boutique BlackBoard Studios, which expertly integrated Sodastream’s product with global landmarks. The use of 3D adds a new dimension to the viewing experience, while reinforcing the SodaStream message that carbonating your...

CGTrader ARsenal combines volume 3D modeling with optimized workflows and AR functionality, paving the way for increased AR adoption in online retail Fatboy, producer of the iconic Fatboy Original bean bag chair, is adopting CGTrader ARsenal to enable its online customers to experience its lifestyle products immediately in their home environments Visit CGTrader at Augmented World Expo May 29-31, Booth 821 and attend a keynote from CGTrader’s CEO on The Impact of Augmented Reality on...

CGTrader ARsenal kombiniert großvolumige 3D-Modellierung mit optimierten Arbeitsabläufen und Augmented-Reality-Funktionalität – die Lösung bahnt den Weg für die verstärkte Einführung von Augmented Reality (erweiterte Realität, AR) im Online-Handel Fatboy, Hersteller des legendären Sitzsacks Fatboy Original, führt CGTrader ARsenal ein, damit Online-Kunden seine Lifestyle-Produkte unmittelbar in ihrer häuslichen Umgebung erleben können Besuchen Sie CGTrader vom 29. bis 31. Mai auf der Augmented World Expo an Stand 821 und hören Sie die Präsentation der Geschäftsführerin von CGTrader...

As the world’s largest marketplace of sellable 3D models, we at CGTrader are used to humongous numbers. We have more than 1 million searches on our Marketplace each month looking for premium 3D content for games, animation, 3D printing, interior design, custom 3D models for e-Commerce, and lots of other business applications. And we have close to 2 million users accessing the CGTrader platform, including talented 3D designers from all over the world. Now we’ve...

eTail West, one of the world’s premier events for eCommerce, wrapped up last Friday in Palm Springs California. The annual conference and exhibition bring together 1200 retailers from all over the US to discuss the latest trends and technologies that are shaping the future of online shopping. CGTrader was there in force, demonstrating our ability to transform any number of SKUs into photorealistic 3D models for immersive Augmented Reality user experiences. Our eTail participation included...

For a couple of years now, CGTrader has been organizing an annual scholarship for students around the globe inviting them to dig into the field of technology. The way we see our future now has drastically changed since technologies are evolving faster than ever. Last year, we encouraged students to think of how life on a spaceship would look like. Will it be an exciting experience? Will it change our daily habits forever? Or maybe,...